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DIAMOND INFORMATION

4 Cs Diamond Guide
History of Diamonds
Journey of the Diamonds - From the Mine to the Shop
Shopping for Diamonds
Spending Guidelines
Certification
Cleaning & Protecting
Styles & Shapes


4 Cs DIAMOND GUIDE

Various characteristics of diamonds are graded and categorized by the diamond industry. Learning about diamonds is first learning about the "four Cs" of diamonds which are considered the most important grades and categories.

Many people are confused about how diamonds are priced. The best explanation is that asking for the price of a diamond is like asking for the price of a house. A real estate agent can’t quote you a price for a house without knowing its size, condition, location, etc. This process is the same one used when buying a diamond. A diamond’s beauty, rarity, and price depend on the interplay of all the 4Cs:

  • Cut
  • Clarity
  • Carat
  • Color

The 4Cs are used throughout the world to classify the rarity of diamonds. Diamonds with the combination of the highest 4C ratings are more rare and, consequently, more expensive. No one C is more important than another in terms of beauty and it is important to note that each of the 4Cs will not diminish in value over time.

Once you have established those 4C characteristics that are most important to you, a jeweler can then begin to show you various options with quoted prices.

CUT

Refers to the angles and proportions of a diamond.

Nature determines so much about a diamond, but it takes a master cutter to reveal the stone’s true brilliance, fire and ultimate beauty.

Based on scientific formulas, a well-cut diamond will internally reflect light from one mirror-like facet to another and disperse and reflect it through the top of the stone. This results in a display of brilliance and fire, thereby placing well-cut diamonds higher on the Diamond Quality Pyramid than deep or shallow-cut diamonds. Diamonds that are cut too deep or too shallow lose or leak light through the side or bottom, resulting in less brilliance and ultimately, value.

Cut also refers to shape—round, square, pear, or heart for example. Since a round diamond is symmetrical and capable of reflecting nearly all the light that enters, it is the most brilliant of all diamond shapes and follows specific proportional guidelines. Ask a jeweler to find out more about these guidelines.

Non-round shapes, also known as “fancy shapes,” will have their own guidelines to be considered well-cut.

diamond information

CLARITY

Refers to the presence of inclusions in a diamond.

Every diamond is unique. Nature ensures that each diamond is as individual as the person who wears it. Naturally-occurring features—know as inclusions—provide a special fingerprint within the stone. Inclusions are natural identifying characteristics such as minerals or fractures, appearing while diamonds are formed in the earth. They may look like tiny crystals, clouds or feathers.

To view inclusions, jewelers use a magnifying loupe. This tool allows jewelers to see a diamond at 10x its actual size so that inclusions are easier to see. The position of inclusions can affect the value of a diamond. There are very few flawless diamonds found in nature, thus these diamonds are much more valuable.

Inclusions are ranked on a scale of perfection, known as clarity, which was established by the Gemological Institute of America (GIA). The clarity scale, ranging from F (Flawless) to Included (I), is based on the visibility of inclusions at a magnification of 10x.

Some inclusions can be hidden by a mounting, thus having little effect on the beauty of a diamond. An inclusion in the middle or top of a diamond could impact the dispersion of light, sometimes making the diamond less brilliant.

The greater a diamond's clarity, the more brilliant, valuable and rare it is—and the higher it is on the Diamond Quality Pyramid.


CARAT

Refers to the weight of a diamond.

Carat is often confused with size even though it is actually a measure of weight. One carat is equivalent to 200 milligrams. One carat can also be divided into 100 “points.” A .75 carat diamond is the same as a 75-points or 3/4 carat diamond.

A 1-carat diamond costs exactly twice the price of a half-carat diamond, right? Wrong. Since larger diamonds are found less frequently in nature, which places them at the rarest level of the Diamond Quality Pyramid, a 1-carat diamond will cost more than twice a 1/2-carat diamond (assuming color, clarity and cut remain constant).

Cut and mounting can make a diamond appear larger (or smaller) than its actual weight. So shop around and talk to your jeweler to find the right diamond and setting to optimize the beauty of your stone.


COLOR

Refers to the degree to which a diamond is colorless.

Diamonds are found in almost every color of the rainbow, but white-colored diamonds remain most popular.

Diamonds are graded on a color scale established by the Gemological Institute of America (GIA) which ranges from D (colorless) to Z. Warmer colored diamonds (K–Z) are particularly desirable when set in yellow gold. Icy winter whites (D–J) look stunning set in white gold or platinum.

Color differences are very subtle and it is very difficult to see the difference between, say, an E and an F. Therefore, colors are graded under controlled lighting conditions and are compared to a master set for accuracy.

Truly colorless stones, graded D, treasured for their rarity, are highest on the Diamond Quality Pyramid. Color, however, ultimately comes down to personal taste. Ask a jeweler to show you a variety of color grades next to one another to help you determine your color preference.

Nature has also created diamonds in intense shades of blue, green, yellow, orange, pink or – rarest of all – red. These diamonds are called ‘colored fancies’ and are extremely rare and highly treasured.

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THE DIAMOND QUALITY PYRAMID

The Diamond Quality Pyramid is a tool to help understand a diamond’s value.

The Diamond Quality Pyramid is a framework to help you compare diamonds. While all diamonds are precious, those closest to the top of the pyramid—possessing the best combination of cut, clarity, carat weight and color—are the earth's rarest and most valuable.

Carat Quality Pyramid
Clarity Quality Pyramid
Color Quality Pyramid
Cut Quality Pyramid

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HISTORY OF  DIAMONDS

Diamonds are made up of carbon that was buried deep within the Earth under intense pressure and heat. They were made popular because loose diamonds are the hardest known substance. They do not easily break, crack or chip, though can be cut by a single blow. India began mining diamonds for diamond jewelry over a thousand years ago until they were found in other places. Today, 90 percent of diamond jewelry are made from diamonds mined in African countries with the rest mined in Australia, South America, Canada and Russia.

Instead of just white, diamond jewelry actually come in a rainbow of colors because diamonds can be as colorful as any other gem. The occurance of different hues are created by the presence of slight traces of other elements beside carbon. The type of element inclusion determines the color. Pink and blue diamonds are especially popular and have been sold at higher dollars per carat than any other loose gemstones in history. Red, green, and purple diamonds are among the rarest of the rare.

Diamond center stones are now a favorite for the engagement ring. The tradition started when Archduke Maximilian of Austria gave the first diamond engagement ring to Mary of Burgundy in 1477. Now, more than 250 tons of earth is mined before a single 1-carat good quality diamond is found. Although there are many substitutes for diamond jewelry, such as the popular and affordable cubic zirconia, out of this world moissanites, and rare white sapphires, real, genuine diamonds are still the most desired. Diamond jewelry and diamond rings will be adored and regarded as the premium choice for countless years to come.

It should come as no surprise that our culture was not the first to be lured by the hypnotic spell the diamond casts. Consider the ancient Greeks and Romans who believed diamonds were tears of the Gods and splinters from falling stars. Then, there were the Hindus, who attributed so much power to these precious stones they went so far as to place diamonds in the eyes of some of their statues.

BILLION OF YEARS OF MAKING

What many people don’t know about diamonds is that they were formed under immense heat and pressure hundreds of miles below sea level. Diamonds were formed billions of years ago under intense heat and pressure when diamond-bearing ore was brought to the surface through volcanic eruption. After the magma cooled, it solidified into blue ground, or kimberlite, where precious rough diamonds are still found today. Rated 10 on the Mohs scale of hardness, diamonds are the hardest substances on earth, but their appeal goes far beyond durability

Adding to the mystery and aura of what make diamonds so sought-after, approximately 250 tons of ore must be mined and processed in order to produce a single, one-carat, polished, gem-quality diamond.

MINING AND CUTTING

It was over 4,000 years ago that the first diamonds were mined in India. Modern mining as we know it today began in South Africa in the late 19th century. Today, the top seven diamond-producing countries, accounting for 80 percent of the world’s rough diamond supply, are Botswana, Russia, South Africa, Angola, Namibia, Australia and Zaire.


THE POWER OF DIAMONDS

Not only was it believed that diamonds could bring luck and success, but also that they could counter the effects of astrological events. There were many that wore diamonds as charms believing in their ability to heighten sexual prowess and attract others. Plato even wrote about diamonds as living beings, embodying celestial spirits.

Through the centuries, rings have perpetuated the talismanic role of the diamond. In the Middle Ages and Renaissance period, every ring that was set with a precious stone was considered not so much a piece of jewelry than an amulet that conveyed magical powers like fearlessness and invincibility upon the wearer. This myth laid the groundwork for monarchs to begin wearing diamonds as symbols of power.

Today, diamonds continue to hold a deep fascination as the world’s ultimate symbol of love. The diamond’s rarity and natural beauty have contributed to making it such an extraordinary and magical gift. Furthermore, the timeless history of each diamond makes it the most meaningful and powerful way to symbolize eternal love.

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JOURNEY OF THE DIAMONDS - FROM THE MINE TO THE SHOP

A Diamond is a mineral made of carbon that is crystallized. In fact a diamond is more than 99.95% pure carbon. The remaining 0.05 percent of the elements often influences the crystal's color and shape. The diamond is also by far the hardest natural substance known to man. Diamonds form between 75 and 120 miles below the earth's surface. Only at these great depths do the necessary temperature and pressure exist to form this unique gem. Diamonds were delivered to the surface by volcanic eruptions.These eruptions occurred over 50 million years ago. Geologists believe that
the first delivery occurred more than 2.5 billion years ago. After reaching the surface, some diamonds settled back into their volcanic pipes. Other diamonds were washed hundreds of miles away by floods and rivers. Some diamonds reached the oceans and were washed back onto the beach. The first diamond mines were discovered in India before 500 BC. India has been the world's major supplier of diamonds for over 2,000 years, producing some of the most famous diamonds. Today, India accounts for only a tiny percentage of the world's diamond production. Today's diamond production leaders are currently Australia, Botswana, Russia, South Africa, Zaire and Canada. Before being transformed into a beautiful piece of jewelry, the diamond must undergo several stages.


Stage 1: MINING

The diamonds that made it to the surface were forced up volcanically, through kimberlite pipes. A typical pipe mine consists of a large vertical shaft with tunnels running from the main pipe. The deepest mine runs about 3,500 feet down into the earth. More than 200 tons of rock, gravel and sand need to be blasted, crushed and processed to yield just one carat of gem quality diamonds. Finding diamonds and getting them out of the ground may require the use of jet engines to thaw the frozen ground or to endure the sweltering desert heat. Only about 20% of all rough diamonds are suitable for polishing; the rest are used for industrial purposes. Once the rough is found the diamond's journey begins. diamond information

Stage 2: ROUGH DIAMONDS REACH THE MARKET

A large proportion of the world's rough supply finds its way to De Beers' Central Selling Organization (CSO). The rough the CSO buys is sorted into more than 5,000 different categories. Once the rough is sorted and priced, it is sold to manufacturers at sights. There are ten sights a year, each lasting a week. The chosen few afforded the chance to purchase at these sights are called sight holders. The balance of the world's rough supply is sold to private buyers, and some through private auctions. diamond knowledge

Stage 3: MANUFACTURING

Regardless of the source, all rough eventually finds its way to the cutting centers. Today, the major cutting centers are Antwerp, Israel, Bombay, Johannesburg, and New York. Upon reaching its destination the rough is carefully examined to decide how it should be cut to yield the greatest value. After the stone's shape and size are determined, taking into consideration the rough's shape, as well as the number and position of its internal inclusions, the stone is marked and usually sawed or cleaved. The stone then goes through a series of cutters who each have their own specialty. Finally the diamond is polished and ready for sale. learn about diamonds

Stage 4: THE FINAL JOURNEY

After a diamond is manufactured it needs to be sold. For decades diamond manufacturers have sold their cut diamonds to jewelry manufacturers and diamond wholesalers who in turn, sell to jewelry wholesalers and to retail jewelry stores. Today's technology is changing the diamond pipeline. Diamond manufacturers now have a direct link to the final customer. By learning the 4C's and buying only certified diamonds it is possible to purchase the same quality diamond for a significantly lower price, over the internet. diamonds

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SHOPPING FOR DIAMONDS

When buying loose diamonds for engagement rings or wedding rings, remember to start off with a budget. There is a modern convention that the engagement ring should have a value equal to approximately two month's salary. Once you have a budget, you can find out more information on the type of loose diamond that you want.

Popular shapes for a center diamond stone are emerald, heart, marquise, oval, pear, princess, radiant and round. The most traditional and popular shape is a round diamond. A round diamond shows the most brilliance and sparkle while also hiding imperfections because of its cut and shape. The other diamond shapes are sometimes more expensive because of the difficulty of cutting a diamond into various shapes. When picking out a diamond shape, think of her style and preferences. Does she like the traditional? Then a round diamond solitaire ring would be a good style for her. Is she modern and likes the more trendy style? A princess or emerald diamond shape may be her favorite. Speak to her friends and do a bit of investigation work; she may already have an ideal diamond ring in mind.

Study the Four C's, Cut, Clarity, Color and Carats, to be better informed. The most important C is the cut.

The diamond cut determines the brilliance of the diamonds. If a diamond is poorly cut, the light is lost through the sides and bottom of the diamond and there will be no radiance. When looking for a loose diamond, look for an Ideal to Good cut. You can find more information regarding diamond cuts in our Cut section.

The next C is color. Diamonds that are colorless or near colorless are the most prized. When picking out a loose diamond, look for stones graded D-H, which are colorless or near colorless. For more information about color, look in our Color section.

The third C to think about is diamond clarity. Clarity is the clearness of a diamond. The most valued diamonds are the clearest. When shopping for a diamond, look for diamonds with grades from FL to SI2. Stones from VS1 to S2 are the best value because they are lower in price without too many inclusions. For more information regarding clarity, look in our Clarity section.

The last C to look for is carat. The carat determines the size of the diamond. Dollars per carat increase exponentially. A one-carat diamond is worth more than several small diamonds that equal a carat. When deciding on the carat size for diamond rings, think of the size of the hand. If the hand is small, large diamond rings may look too big and gaudy, but small diamond rings may look too small on big hands. Determine the style and size of person who will be wearing the diamond rings. They may like the subtle size or a larger size to show off the diamond rings. For more information about carats, look in our diamond carats section.

Once you have picked your loose diamonds, you need to find the right diamond setting. There are several types: bar, bezel, channel, chevron, invisible, pave and prong. Each style is different and good for different reasons. Prong settings are very popular because they display the diamond high and beautifully. However, the bezel setting is better for those who are more active because the diamond is more secured and less likely to come loose. Look in our diamond settings section to find out more information about the setting that's right for you.

Now that you have the shape, Four C's, and setting in mind, you can go out and buy the perfect loose diamond for your loved one. Remember to do some research and to ask questions about the products when you are browsing. After your hard work, you will be rewarded with a beautiful diamond ring at better price and value.

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SPENDING GUIDELINES

Buying a diamond means investing in a piece of forever. A true miracle of nature dating from the beginning of time, each diamond purchase is special.

Every individual buying a diamond seeks out the best they can afford. Nature’s variety means that you will always find a diamond to suit your taste, budget and occasion. If you’re about to buy a diamond engagement ring, you may want to consider the often-quoted guideline of spending one to two month’s salary.

You can rest assured that the diamond you buy will be a sound financial investment. Their rare qualities have been sought after for thousands of years. Their desirability and value remain undiminished today and will continue through the years to come.

But, whatever you spend, your diamond will represent one of life’s deepest emotional investments. It may eventually be passed down for generations, cherished not just for what it is worth, but for what it means.

UNDERSTANDING PRICE

Many people are confused as to how the 4Cs affect price of diamonds. The best explanation is that asking for the price of a diamond is like asking for the price of a house. A real estate agent can’t quote you a price for a house without knowing its size, condition, location, etc. This is true for a diamond as well. Specific preferences in cut, clarity, carat and color will affect a diamond’s price.

When you begin searching for a diamond, it is helpful if you have an idea of those characteristics that are most important to you. If you were buying a house you might specify to your realtor that you wanted a 3-bedroom house with 1 ½ baths. Or you may opt for a house with a large living room and a 2-car garage. The cost of the two houses may be equal but the parameters vary.

The process is the same one used when buying a diamond. A diamond’s beauty, rarity, and price depend on the interplay of all the 4Cs – cut, clarity, carat and color. The more rare the diamond’s characteristics the higher the price it demands. Remember that buying a diamond is an investment, since it maintains its qualities and value forever.

The Diamond Quality Pyramid was created to help explain the 4Cs in terms of rarity. For example, a colorless diamond is at the top of the Diamond Quality Pyramid in the color category…but if it is small, of lower clarity and cut, it will be of a lower value.

No one C is more important that another in terms of beauty and it is important to note that each of the 4cs will not diminish in value over time unless damaged by an accident.

Once you have established those 4C characteristics that are most important to you, a jeweler can then begin to show you various options with quoted prices.

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CERTIFICATION

Diamond certificates, more accurately known as diamond grading reports, are commonly provided with the purchase of a significant piece of diamond jewelry such as a diamond Engagement Ring or a diamond Three Stone Ring. These reports are prepared by independent, certified gemologists from laboratories around the world and can help calculate the specific characteristics of your diamond (color, cut, clarity and carat weight, for example).

The diamond is evaluated for its quality, not its value. Every diamond is unique. The certificate will map out all the diamond's recognizable and individual characteristics. Each certificate will include the diamond's color, clarity, carat weight and cut information (see the 4 C's of quality). The grading report also includes a hand-drawn map of the diamond's inclusions. Since no two diamonds are exactly alike you can always check that the certificate matches the diamond.

There are dozens of gemological laboratories handing out certificates but only a few are respected by the diamond trade. Some well-known laboratories include the European Gemological Laboratories (EGL) and the Gemological Institute of America known as GIA
 
What's Included in a Diamond Grading Report?

A diamond grading report will commonly include a plotted diagram of your diamond and significant characteristics, including the 4Cs (cut, color, clarity and carat weight). The report will also describe the diamond’s shape, exact measurements, proportions and depth percentages as well as grade the polish and symmetry. It should also comment on the characteristics like fluorescence, raining, and any imperfections in the diamond. Please note: a grading report does not include an appraisal or any kind of statement of monetary worth of the diamond. Grading reports simply state the scientific facts of your diamond that can be evaluated by highly standardized criteria.

The best way to understand your diamond grading report is to schedule an appointment with your jeweler. This way, he can explain to you each portion of the certificate while visually examining your diamond with you. Grading a diamond is only partially scientific; a brief meeting with your jeweler can help you understand what the certificate really means.

Benefits to Getting a Diamond Grading Report

Diamond grading reports assure you of the authenticity and quality of your diamond. As most consumers are not diamond experts, a certificate is an objective comparison. In addition, some insurance companies may require a grading report if you are planning to insure the diamond.

Does a Diamond Grading Report Increase the Value of My Diamond?

Certification of a diamond does not increase the value of your diamond. Certification is only a safeguard for the consumer as it is affirmation of your diamond’s authenticity and specific characteristics. Since each diamond is unique, a certificate will help you identify the special characteristics of your diamond.

How Much Does it Cost? How Long Will it Take?

Depending on the laboratory used in the process for a diamond grading report can vary anywhere from 2 weeks or longer. The fee for a grading report varies depending on the carat weight if your diamond. Many labs charge approximately $75 for the first carat. If your diamond is larger than 1 carat, the price increases incrementally in relationship to carat weight. For exact prices, we suggest you contact specific labs to get price quotes.

Some well-known organizations that provide grading reports include the
American Gemological Society (AGS), Diamond High Council (Hoge Raad Voor Diamant; HRD), European Gemological Laboratory (EGL), International Gemological Institute (IGI), to name a few. Your local jeweler can help aid you in acquiring a grading report through one of these labs either at the time of purchase of after.

View a Grading Report

To better understand your certificate here are some commonly used terms:

Stone ID: A Unique number representing your diamond. This number is registered in a global database.
Date: The date the report was issued.
Cut and Shape: Shapes other than the standard round brilliant are called fancy shapes or fancy cuts. Their names are based on their shapes. The best known are the heart, marquise, pear-shaped cut, emerald cut, princess cut, oval, and radiant.
Dimensions: The dimensions of the diamond are stated as "largest diameter - smallest diameter X depth" for round shapes and "length X width X depth" for other shapes.
Carat Weight: The standard unit of weight used for gemstones. One carat equals .200 grams (or 200 milligrams). Usually abbreviated ct.
Graining: Graining and grain lines reflect irregularities in the crystal structure. Colorless graining usually does not affect the clarity grade; but white, colored, or reflective graining does.
Proportions: Proportion refers to the angles and relative measurements of a polished diamond. More than any other feature, proportions determine a diamond's optical properties. Studies have shown that table size, crown angle, and pavilion depth have a dramatic effect on a diamond's appearance.
Depth%: The depth of the diamond divided by the average diameter for rounds, or the depth divided by the width of the diamond for other shapes.
Table%: The average size of the table facet divided by the average diameter of the diamond for round shapes, or the width of the diamond for other shapes.
Girdle: The girdle is the outside edge of the outline of the diamond. The certificate indicates the thickness of the girdle relative to the size of the diamond, and the condition either polished or faceted.
Culet: The point at the bottom of the diamond. If the culet is faceted then the certificate indicates the size of the facet relative to the size of the diamond.
Finish: Finish grades represent the quality of the diamond's surface condition (polish), and the size, shape and placement of the facets, including the evenness of the outline (symmetry).
Polish: Indicates the care taken by the cutter in shaping and faceting the rough stone into a finished and polished diamond.
Symmetry: A diamond's symmetry is the arrangement of the facets and finished angles, created by the diamond cutter. Excellent symmetry of a well-cut and well-proportioned diamond can have a great effect on the diamond's brilliance and fire. Grading reports will often state the diamond's symmetry in terms of Excellent, Very good, Good, Fair, or Poor.
Cut: The proportions and finish of the diamond. With the proper proportions, most of the light that enters a diamond is returned revealing the diamond's brilliance and fire. Any deviation of these proportions will compromise the beauty of the stone.
Clarity: Clarity represents the relative absence of inclusions and blemishes in the diamond. Clarity is graded under 10X magnification from Flawless to Included based on the size, nature, position and quantity of the diamond's inclusions.
Color: Assesses to an obvious yellow (Z) when compared to Master Color diamonds.
Pavillion Depth: The distance from the bottom of the girdle to the culet is the pavilion depth. A pavilion depth that is too shallow or too deep will allow light to escape from the side of the stone, or leak out of the bottom. A well-cut diamond will direct more light through the crown.
TolkowskyIdeal Cut: In the 1920's a Russian Mathematician by the name of Marcel Tolkowsky calculated the proportions of the facets in a round diamond that would bring an ideal balance between brilliance and dispersion. Any deviation from these designs will compromise the beauty of the stone.
Fluorescence: When exposed to ultraviolet light, a diamond may exhibit a more whitish, yellowish or bluish tint, which may imply that the diamond has a property called fluorescence. The untrained eye can rarely see the effects of fluorescence. Diamond grading reports often state whether a diamond has fluorescent properties. Fluorescence is not considered a grading factor, only a characteristic of that particular diamond.
Crown Height: The crown is the upper portion or the top of a diamond.
Diagram: A diagram approximates the shape and cutting style of the diamond. Symbols on the diagram include the type, nature, position and approximate size of a clarity characteristic.
Key to Symbols: Lists the characteristics and symbols shown on the diagram, if present. Remember, a diamond grading certificate from a leading gemological laboratory will insure you get the quality you paid for.

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CLEANING & PROTECTING

To be sure your diamonds always sparkle, it is important to clean them periodically. Here are some recommended methods.

Professional Cleaning

This is the best option. It’s also important to have your jewelry checked occasionally to make sure prongs haven’t bent or weakened.

Mild Liquid Detergent

Soak your jewelry in a small bowl of warm, sudsy water made with any mild liquid detergent. Gently brush the diamond jewelry with a soft toothbrush while it is in the suds. Then, rinse each piece under warm running water. Pat dry with a soft, lint-free cloth. Make sure to always stopper your sink.

Household Ammonia

Place the jewelry in a small bowl containing a half-and-half solution of ammonia and cold water for thirty minutes. Lift out and gently tap around the front and back of the mounting with a small soft brush. Swish in the solution a second time, rinse and drain on tissue paper.

Jewelry Cleaners

Use any brand name liquid jewelry cleaner and follow the instruction given on the label.

Vodka on the Rocks

No one is sure how it was actually discovered, but it is safe to say that at some point someone took the idea of a "vodka on the rocks" literally and discovered an imaginative way to clean their precious diamonds. Simply let the diamond soak in a glass of vodka. Preferably one you do not intend to imbibe.

Your diamond holds a lifetime of dreams. So of course you’ll want it to always radiate as brilliantly as the first day you slip it on. Fortunately, the task of caring for your diamond is quite simple.

Protecting & Caring for Your Diamond

Now that you have your beautiful diamonds, you must maintain their beauty through proper care. Loose diamonds are the Earth's strongest material, but a single hard hit could cause it to chip. If you keep them away from heavy activity, the diamonds should last a lifetime.

Even though diamonds are the hardest natural substance known to man, a diamond will scratch another diamond. So it is important that jewelry not be stored together since it can be scratched or tangled. Also, diamond jewelry should never be worn while doing heavy work. Points are vulnerable to chipping and even everyday activity can loosen a setting. This is why it’s important to visit a professional jeweler every six months to have your diamond’s mountings and settings checked

Store your diamond jewelry separated with paper or bags, so your they do not scratch or dull each other. It's wise to keep the diamonds in their original velvet boxes.

By following these simple rules, you will have beautiful diamonds that will last for generations.

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STYLES & SHAPES

The diamond’s lasting history symbolizes the couple’s unending love; the shape of the stone should symbolize other aspects of your relationship and style. Unless there is a specific setting that you’ve fallen in love with, it is probably best to start narrowing down your choices by thinking about the shape of the diamond you prefer. Generally speaking there are eight principal diamond shapes: Round, Marquise, Emerald, Princess, Pear, Oval, Heart, and Radiant.

Round
The Classic Cut: the vast majority of diamonds sold are rounds. The traditional choice for all occasions and preferred by many for their personal investment portfolio. The depth percentage should range between 58 to 63 percent and the table percentage should range between 55 to 64 percent. The most desired percentages are the 60 percent, and perfectionists will look for depth of 59 through 62 percent and table of 56 through 58 percent.
diamond classic cut
Marquise
The Marquise Cut takes its name from a legend relating to the Marquise of Pompadour. According to the legend, the Sun King desired a stone to be polished into the shape of the mouth of the Marquise. It is generally agreed that a length-to-width ratio between 1.75:1 to 2:1 is most pleasing. As with other fancy shapes, the consumer's individual taste constitutes an element of the evaluation as well. The typical marquise diamond contains 56 facets.
diamond marquise cut
Princess
The Princess Cut Diamond is a brilliant style shape with sharp, uncut corners. It is typically cut square rather as a rectangle. Brilliant style refers to vertical direction crown and pavilion facets instead of step style horizontal facets. A princess Cut Diamond generally has 76 facets, giving it more brilliance and fire than the round brilliant. The Princess Cut diamond is fast becoming one of the most popular cuts in the United States.
pricess cut diamond
Radiant
The Radiant Cut Diamond is a straight-edged rectangular or square stone with cut corners. The radiant cut diamond has 62-70 facets. Radiant are principally used for important center stones primarily for rings but also for pendant. They are rarely used for earrings or as side stones because they are hard to calibrate and match. To get matched pairs you may have to sort through a hundred stones or re cut to calibrate.
radiant cut diamond
Emerald
An emerald cut diamond shape is usually rectangular. The flat planes of the outside edges allow for a variety of side stones shapes. Typical pairings would be two or three side baguettes, two half-moons, and other smaller emeralds, but not trillions ,as their sparkle makes the center emerald cut look flat. The length-to-width ratio should be between 1.5:1 to 1.75:1.
emerald cut diamond
Pear
The pear shaped brilliant diamond is based upon the traditional configuration of the round brilliant diamond. More than other fancy shapes, length-to-width ratio is a matter of taste when it comes to pear shaped diamonds. Because pears may be used for engagement rings, suites in necklaces, dangles in earrings, and integral parts of custom designs, a wide variety of shapes is considered desirable. The typical pear shaped diamond will contain 58 facets.
pear shaped diamond
Oval
The oval cut diamond is based upon the traditional configuration of the round brilliant diamond and that's why its technical name is oval modified brilliant diamond. The oval was invented by Lazare Kaplan in the early 1960s. A length-to-width ratio of 1.5:1 is almost universally considered a pleasing shape for oval diamonds, with any variation beyond 1.4:1 or 1.6:1 beginning to be noticeable and become an aesthetic issue. However as with all fancies, a certain degree of individual taste is always factored into the desirability of a particular diamond's shape. Fifty-six facets are typical for oval brilliant diamonds. Over the last year or two ovals have become very popular as center diamonds for engagement rings.
oval cut diamond
Heart
Romantic perfection for the special occasions. The perfect stone for the special occasion requirements. The Heart shaped brilliant is the hit item on Valentines day. Usually the width will be 10% wider than the head-to-point length.
heart cut diamond

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